Jorge Alvarez

With nearly 30 years in real estate, Jorge L. Alvarez has spent his career turning salespeople into producers, first in the corporate world and then in real estate.


For 21 years at Hewlett-Packard, Jorge trained the company's worldwide outsourcing services sales force. He created HP's Outsourcing University, the global development program for that sales force, which earned worldwide recognition. His programs in opportunity qualification, consultative selling and overcoming objections gave salespeople around the world a clear, repeatable path to results.


His real estate career began in 1997, when he saw an opportunity to help HP executives relocating from Latin America find their homes in Miami. In 2007 he turned that into a full-time business, founding JLA Property Consultants and generating more than $130 million in sales. For over 11 years he served as a Fannie Mae listing broker, selling more than 750 properties, while recruiting, training and coaching his own sales team.


Jorge knows that most agents don't struggle for lack of knowledge. They struggle with consistency, and often with the fear that keeps them off the phone. He has developed specialized, innovative training on breaking the fear cycle that stops agents from prospecting. His coaching combines that work with a personal business plan, weekly accountability, and hands-on skill clinics in prospecting, scripts and objection handling. The goal is simple: help each agent reach a first contract quickly, then build the habits that keep the business growing.


He holds a B.S. in Business Management and an M.S. in Instructional Design and Technology, and is a licensed Florida Real Estate Broker, Real Estate Instructor and Mortgage Loan Originator. He coaches in English and Spanish.


If you're ready to stop waiting for momentum and start building it, Jorge would like to meet you. Reach out to schedule a conversation about joining his coaching program.